Nagpur Start-up Sabzilana One Amongst 25 Most Promising Start-ups Of Maharashtra


Sabzilana is a now a renowned name in Nagpur among all households who always had to face weather hues and parking issues for buying vegetables from the markets and still couldn’t completely rely on the quality. By sourcing vegetables in a more efficient way and delivering the utility of time to its customers, Sabzilana has received a great response from the customers and is looking at ways to make the process of access to premium quality and completely hygienic vegetables and fruits to its users.

A successful business-man in the iron and steel industry, Rajesh Pugalia (Founder and CEO) found the traditional business environment of the city very monotonous and was always eager to bring cultural shift in the society by working with youngsters to solve heating issues of society with Entrepreneurship driven models.

One major motivator behind the hygiene conscious team at Sabzilana, is their mission to reduce unethical practices of the market, and aim for a clean distribution of vegetables and fruits that are untouched from many unwashed hands and protected from the polluting environment.

Started in October 2015, it surely has been a roller coaster ride for the team at Sabzilana, who have tried to accommodate customer feedback at every point and kept business ops very flexible. They claim to have a track record of 99% on-time delivery, and a No-Questions-Asked-Return-Policy to maximize customer satisfaction.

On being questioned on the profit aspect of flexible policies for customers, Rajesh said “We respect customer sentiments and emotions highly and believe to invest in customer retention through customer comfort and assurance of satisfaction.” Rapid delivery and satisfying quality of its products, makes Sabzilana a preferred choice for its customers. “We have plans to expand in 20+ cities and are also looking for investors to come on board”, says Rajesh.

Team Sabzilana is optimistic about the startup’s growth and says, Sabzilana is pushing a new dimension of hygiene in the vegetable shopping for its customers. The key aspect for its penetration in the market is innovation and wonderful experience to its users.” The Startup ecosystem in the city is slowly gaining pace and modern ways of carrying out businesses are finding acceptance in the renewed markets. Rajesh says there’s no bad time to start up and also encourages youngsters of the city to come up with innovative ideas that could make a difference in the lifestyles of the city population.